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A Technique for Producing Ideas

A Technique for Producing Ideas
A Technique for Producing Ideas
A Technique for Producing Ideas
A Technique for Producing Ideas
-27 %
A Technique for Producing Ideas
A Technique for Producing Ideas
A Technique for Producing Ideas
A Technique for Producing Ideas
A Technique for Producing Ideas
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  • Stock: In Stock
  • Author: James Webb Young
  • ISBN: 978-8194755166
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A Technique for Producing Ideas

How can a book first published in the 1940s be important to creative people on today’s cutting edge? By answering the question that inspired James Webb Young to write this remarkable little volume in the first place: “How do you get ideas?” The blank page or screen that awaits a transforming idea today is just as intimidating as ever.

Maybe more so, because our advanced environments demand even better ideas and more of them. The steps laid down by Young are the surest path to that incomparable thrill of discovery the author describes as the “Eureka! I have it!” stage. 

When I first encountered this book, I was still a working creative director.

I had never heard of James Webb Young but, like most other creative people in advertising, I was a fan and follower of Bill Bernbach, who revolutionized the ad world in the late fifties and sixties with his rule-breaking work for a number of brands, most notably the Volkswagen Beetle. When I saw that Bill had written a foreword to the book, I knew I should check it out. 

What I found was the most concise and illuminating description of the creative process I had ever read. I sent out at once for enough copies to supply the entire creative department, and since then, I’ve handed out hundreds more. 

For creative people just getting started,

Young offers both guidance and the assurance that coming up with an idea is a process, not an accident. For those more experienced, Young comforts us with the knowledge that what we might have thought was pure intuition is actually a series of steps that can be described and taught and repeated over and over again. And, should this little book fall into the hands of those who say “I’ve never had an idea in my life,” they just might surprise themselves.

A Technique for Producing Ideas
DESIGN BOOKS
Format Paperback
No. of Pages 32
Dimenstion 5 x 7 in

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